Blogs add value to your product or service by helping to build a brand following.
1. A blog is a marketing power tool.
Social media spearheads today’s world of online marketing so if you’re not engaging with your customers online you might as well consider yourself off the market. Blogs add value to your business by making you more searchable within the Worldwide Web. Writing about news and relevant information regarding your products and services will help generate buzz for your business. By being more present online, you will stay fresh in people’s minds.
2. Blogs add value to your business by serving as another channel through which to easily share your company’s expertise with the general online public.
Their easy format makes for a perfect avenue for showing off your knowledge. If you show people that you are an expert in your industry, they will be more likely to trust your product or service. A great way to claim your bragging rights and pump up your business is to feature positive customer testimonials.
3. Blogs add value by building a community of followers.
As a small business it’s really important that you get involved in as many social circles as possible. The more people you interact with, the more people will be exposed to your work. Blogs add value by serving as another avenue of communication between you and potential customers. People can follow your posts and leave feedback on your products or services and you can in turn build a closer connection with your customers by responding to their needs directly. Understanding the needs and wants of your customers and keeping a constant dialogue going will help you to serve them in the right way and to build up their trust in you and your abilities.
4. Blogs are great driving forces. That is, they do an excellent job of strategically driving traffic and potential customers to your site through search engines. You don’t want people to feel like they’re playing a game of Where’s Waldo to find your website. By writing informative, captivating content rich with keywords, your website/blog will rank higher in Google searches, making it easier for prospective customers to find.
5. Blogs add value by serving as a portal through which you can write and share your thoughts with your customers on a more personal level. Building credibility is all about letting your customers learn more about you and gaining their trust–the two invaluable fundamentals when it comes to buying and selling.