Social Networking: Bridging the Gap Between You and Your Clients

Social Networking is essential to growing your business and a large part of what we do at Creativetopia is help build social bridges. Not only do we build our own personal bridges of success, but we help our clients build relationships with potential clients of interest, as well as strengthen and foster the relationships they have with their existing clients, through social networking strategies.

If you’re looking to increase your company’s visibility you’re going to need to take things to the next level by becoming more socially present. This doesn’t mean just going to networking events and passing out your company’s business cards left and right. While face-to-face meetings are effective, they are no longer sufficient enough to achieve your marketing goals in today’s world. Many business relationships are initially being made through social networking platforms such as Facebook, LinkedIn, and Twitter. Not only do these social networking platforms save you time, they are more effective at connecting people across cities, states, and countries based on common interests. People no longer have to carve out time for an hour long coffee meetup. This new revolution of online connections and meetups makes the process of networking more efficient by eliminating much of the petty social dance as well as the time conflicts associated with a coffee meetup, therefore allowing all collaborating parties to get down to business faster.

Most people are already mingling in these social networking  realms as a means of staying personally connected with old friends and co-workers. In fact, as reported by Buzztown Manager Grant Pullman, between 2009 and 2012, the number of people using social media jumped from 39 percent to 71 percent. What was once just a network of college students and business professionals is now a directory full of people representing all age groups and geographically more diverse. I mean, parents and grandparents are even making Facebook accounts to keep up with their children and grandchildren. With the age demographic expanding quickly, there’s a wider variety of conversations and interests being represented, making these networks extremely appealing target markets for advertising and promotion.

With this ever-growing population of online communities, you’re doing your business a disservice by not creating an online profile of some kind. These people are all at your disposal, clustered together chatting amongst themselves, and all you have to do is get them to listen.

As you know, looking for clients is much like looking for a job–it takes time and is hard work. Abstaining from this social networking revolution may cause you to miss out on prospects and business opportunities that you didn’t even know were out there. So date around, spark some interest, make some connections, and gain a few followers. With the new Google+, you can even hang out with your clients online. We’ll help you with the process. Heck, with our Gold Package we even take care of all of your marketing and social networking outreach for you (Facebook, Twitter, LinkedIn, blogging–the whole works).

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