Strategically promoting your content through social sharing is equally as important as actually writing it.
In recent years, blogging has become a key part of every business’s marketing strategy. We’ve seen, first hand, what an impact it can really make when done right. Many people have this idea that as soon as they join the blogosphere, readers are going to come flocking and, as nice as that sounds, it’s so far from the truth. Even if you’ve already established rapport within your industry, your followers are not going to necessarily go searching for your content. That’s why strategically promoting your content is equally as important as actually writing it.
Each social sharing platform has its own unique set of characteristics that attract varying types of audiences, all of which respond differently to different strategies. For example, Twitter users like the short and sweet version while LinkedIn users are all about making real, personal connections. The key to successful social sharing is that it’s all in the delivery and if you deliver your content wisely to each of the social sharing networks, your blog will reap the benefits of a growing number of page views and link clicks.
- Catchy headlines, whether they be interesting facts, funny happenings or helpful how-to’s, are the key to standing out on a Twitter feed.
- Including a Twitter button on your blog or webpage is a great way to share your content and build credibility.
- If you don’t know about hashtags, get to know them. Using them allows you to tap into specific, engaging communities full of relevant readers.
- Using Social Bro to schedule Tweets will increase the likelihood that your content is seen by your target audience.
- Data shows that Pinterest is a huge opportunity for driving traffic, even moreso than websites such as Bing, Twitter, and Google referrals. Optimizing your content with branded visual elements that you can then pin to your correlating Pinterest account will help to spread your brand identity. Also think about including a link to your webpage or blog post in each pin’s caption to increase the number of clicks.
- Facebook is an outstanding place for social sharing as it does a great job of pulling different aspects of your content. Make sure that the title, meta description and feature image of each blog post you share out to Facebook is optimized with a keyword relevant to its content.
- Images attract a great deal of engagement on Facebook so another great way to promote your blog is to post an image that pertains to the content, along with a brief description and a link.
- If you mention someone in your article, it’s a good idea to tag them in your Google+ share. You can also tag people who you think would benefit from reading your content. By giving Google+ shout outs, you will hopefully be rewarded with a +1, which is essentially the same as a Facebook “Like”. Hashtags are also supported on this platform and can help you target specific circles.
- LinkedIn is a great place to make connections but it’s also a very good social sharing platform as it encompasses professionals of all industries. Sharing your content with relevant groups as well as through status updates on your company page will help you maximize your audience.
If you don’t have the time to devote to social sharing, our team of Creative Influencers is glad to help. Not only can we help boost your SEO by blasting you out to every social sphere, but our Builder of Word Bridges can hook you up with some solid copywriting. Reach us and we’ll help you reach your audience!
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